The veraVia Journal

Answers to the questions you didn't know you had — about tools, technique, and the ritual of getting ready.

Tools, techniques, and the thinking behind them.

Sponge vs. Puff: What’s Actually the Difference?

Sponge vs. Puff: What’s Actually the Difference?

Both blend your base — but they’re built for very different jobs. Here’s how to tell them apart and which one to reach for.

Sponge vs. Puff: What’s Actually the Difference?

Both blend your base — but they’re built for very different jobs. Here’s how to tell them apart and which one to reach for.

Why the veraVia Rubycell Puff Gives You a Streak-Free Finish Every Time

Why the veraVia Rubycell Puff Gives You a Strea...

One phrase keeps appearing in reviews of the veraVia Stardust Rubycell Puff: streak-free finish. A verified Canadian customer described it as giving a flawless, streak-free finish every single time — and...

Why the veraVia Rubycell Puff Gives You a Strea...

One phrase keeps appearing in reviews of the veraVia Stardust Rubycell Puff: streak-free finish. A verified Canadian customer described it as giving a flawless, streak-free finish every single time — and...

Real Reviews: What Canadian Women Say About veraVia Beauty Tools

Real Reviews: What Canadian Women Say About ver...

Before you buy any beauty tool, you want to know what real people think — not marketing copy. Here's a roundup of verified reviews from Canadian customers who've used veraVia...

Real Reviews: What Canadian Women Say About ver...

Before you buy any beauty tool, you want to know what real people think — not marketing copy. Here's a roundup of verified reviews from Canadian customers who've used veraVia...

What's Inside veraVia's Mystery Beauty Blind Box?

What's Inside veraVia's Mystery Beauty Blind Box?

10 regular moods. 2 hidden ones. You don't choose which one finds you. Here's what's actually inside the box, and why that's the whole point.

What's Inside veraVia's Mystery Beauty Blind Box?

10 regular moods. 2 hidden ones. You don't choose which one finds you. Here's what's actually inside the box, and why that's the whole point.

Cruelty-Free Brush Sets Under $30 in Canada

Cruelty-Free Brush Sets Under $30 in Canada

Cruelty-Free Brush Sets Under $30 in Canada The price of ethical beauty has dropped dramatically over the past few years. Cruelty-free, vegan makeup brushes no longer cost twice as much...

Cruelty-Free Brush Sets Under $30 in Canada

Cruelty-Free Brush Sets Under $30 in Canada The price of ethical beauty has dropped dramatically over the past few years. Cruelty-free, vegan makeup brushes no longer cost twice as much...

How to Choose a Beauty Sponge for Beginners

How to Choose a Beauty Sponge for Beginners

How to Choose a Beauty Sponge for Beginners Walk into any beauty store and the sponge section is overwhelming. Egg-shaped, flat-edged, teardrop, full-coverage, sheer, latex, latex-free — the options multiply...

How to Choose a Beauty Sponge for Beginners

How to Choose a Beauty Sponge for Beginners Walk into any beauty store and the sponge section is overwhelming. Egg-shaped, flat-edged, teardrop, full-coverage, sheer, latex, latex-free — the options multiply...